Privacy Policy

Last updated: 14 October 2026

This Privacy Policy explains how FAMA FOOTWEAR LTD ("we", "us", "our") collects and uses your personal data when you visit or buy from this website. FAMA FOOTWEAR LTD is a private limited company registered in England and Wales (Company No. 17518439), registered office 18 Elm Grove, London N8 9AJ, United Kingdom. We are the controller of your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Personal data we collect

Contact and delivery details: name, billing and delivery address, email address and phone number.
Order details: products ordered, order history, returns and refunds. Card payments are handled by our payment providers; we do not see or store your full card number.
Communications: messages you send us, for example through our contact form or by email.
Technical data: IP address, browser and device information, and data collected through cookies and similar technologies.

How we use your data and our lawful bases

To process, deliver and support your order, including returns and refunds (performance of a contract).
To keep accounting and tax records and meet other legal duties (legal obligation).
To keep our website secure, prevent fraud and improve our store (legitimate interests).
To send marketing emails, only if you have opted in. You can unsubscribe at any time using the link in each email (consent).
To place non-essential cookies, only with your consent.

Who we share your data with

We share personal data only as needed with: our e-commerce platform provider (Shopify); payment processors; delivery companies that carry your order; email and customer service tools; and professional advisers, regulators or law enforcement where required by law. We do not sell your personal data.

International transfers

Some of our service providers, including Shopify, may process data outside the UK. Where this happens we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep your data

We keep order and transaction records for 6 years after the end of the financial year they relate to, to meet UK tax and company law requirements. We keep other data only for as long as needed for the purposes above. Marketing consent records are kept until you unsubscribe and for a reasonable period afterwards as evidence of consent.

Your rights

You have the right to access your personal data, to have it corrected or erased, to restrict or object to its processing, to data portability, and to withdraw consent at any time. To exercise these rights, email contact@famafootwear.shop. We will respond within one month.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.

Cookies

We use cookies that are strictly necessary for the store to work, such as keeping items in your basket. We use analytics and marketing cookies only with your consent, which you can change at any time through the cookie banner.